Founded in 2013, ScoopWhoop Media is India’s most exciting digital media company that creates lifestyle & pop culture content across its online, mobile, and social channels. The brand engages with a young audience aged 13–35 through its different channels - ScoopWhoop English - focussing on lifestyle & entertainment content, social and creator-driven video channel OKTested and ScoopWhoop Hindi that reaches a larger regional demographic. ScoopWhoop’s wide and prolific distribution network built across social media drives over 1bn impressions monthly and over 100mn users.

ScoopWhoop Media in Numbers*

70 Million

unique users every month

1 Billion

monthly content views
across all platforms

300 Million

monthly video views

6 Million

people come to read
ScoopWhoop directly

70% Audience

between 16-30 years old

60% Traffic

is social

180 People

across Delhi and Mumbai